Bethpage Brand Guide
I pioneered and designed the official brand guide for Bethpage Federal Credit Union's 2017 rebrand. This included establishing a brand voice and creating clear, easy-to-follow guidelines on logos, colors, typography, and graphic elements. Physical brand guides were distributed to the organization and trusted vendors. I also created a brand guide website (bethpagefcu.com/brand), where assets can be easily downloaded by content creators and designers.